Future Personalised Object-Based Media Experiences Delivered at Scale Anywhere.

The University of Surrey has teamed up with the BBC and Lancaster University on a new five-year ‘Prosperity Partnership’ to develop state-of-the-art artificial intelligence (AI) and cutting-edge technologies that will allow future media experiences to be hyper-personalised by adapting to individual users’ interests, devices, location and accessibility requirements. 

As announced by the UK Government, the £15m UK Research and Innovation (UKRI) Prosperity Partnership goal is to develop technologies that will provide the UK creative sector with unrivalled capabilities to create a step-change in audience experiences at scale.


The Prosperity Partnership brings together a network of sixteen creative industry partners (ranging from SMEs to large multinationals) who will be collaborating through different mechanisms, from sponsoring PhD students, to helping evaluate prototypes and providing access to facilities.