With the rise in popularity of streaming services such as the BBC iPlayer and Netflix , personalisation is key to engaging mass audiences with content tailored to individual preferences to enhance the interest in news, drama, and educational content and the experience of live concerts and sports events.

The way in which media experiences are produced and delivered, from television and films to video games, is rapidly evolving and enabling enabling new forms of hyper-personalised and immersive storytelling.

This exciting new Prosperity Partnership will address the key challenges for personalised content creation and delivery at scale using AI and Object-Based Media (OBM). The ambition is to enable media experiences which adapt to individual preferences, accessibility requirements, devices and location.

The way in which media experiences are produced and delivered, from television and films to video games, is rapidly evolving.

Surrey’s Centre for Vision, Speech and Signal Processing (CVSSP) - UK’s number one in Computer Vision research and a world-leading centre of excellence in artificial intelligence (AI) and machine perception - will lead research in AI that can transform captured audio and visual content into media objects to enable the creation and production of customisable personalised media experiences. This exciting new Prosperity Partnership will address the key challenges for personalised content creation and delivery at scale using AI and Object-Based Media (OBM). The ambition is to enable media experiences which adapt to individual preferences, accessibility requirements, devices and location.

Lancaster University’s expertise in software-defined networking will be deployed in developing adaptive network distribution to deliver personalised experiences to millions of people whilst maintaining cost and energy efficiency.

The BBC as a world-leading broadcaster is ideally placed to lead this partnership thanks to its access to audiences, world renowned programme archives and data for testing, and its track record for impartially bringing the industry together and leading standards development. The partnership will allow the BBC to create compelling personalised media experiences and AI enabled storytelling for mass-audiences.

This new Prosperity Partnership builds on a 20-year successful research collaboration between the University of Surrey’s, CVSSP and the BBC who have pioneered broadcast technologies used worldwide, as well as long-standing research collaborations between the BBC and Lancaster University that have resulted in the development of new technologies.