Surrey to lead AI research Prosperity Partnership to enable future personalised media for all

The University of Surrey has teamed up with the BBC and Lancaster University on a new five-year ‘Prosperity Partnership’ to develop state-of-the-art artificial intelligence (AI) and cutting-edge technologies that will allow future media experiences to be hyper-personalised by adapting to individual users’ interests, devices, location and accessibility requirements.

Delivering the future of interactive and personalised media at scale with partners

We are delighted to announce the start of a new five-year Prosperity Partnership with the universities of Surrey and Lancaster to develop and trial new ways to create and deliver object-based media at scale. Through groundbreaking collaborative research, we aim to transform how our audiences can enjoy personalised content and services in future. The goal is to enable scaled delivery of a wide range of content experiences - efficiently and sustainably - to mainstream audiences via multiple platforms and devices.